“Take Flight” isn’t just a catchy phrase—it’s a powerful and immersive narrative that challenges students to rise above the ordinary, transform preparation into bold action, and embrace the limitless possibilities that lie ahead. It speaks to the moment when confidence meets opportunity—when DECA members are no longer just preparing for the future, but actively launching into it. Rooted in DECA’s mission to cultivate leadership, innovation, and entrepreneurial spirit, and inspired by Montana’s vast skies and adventurous energy, this theme sets the stage for a conference that is as uplifting as it is transformative. Attendees will find themselves surrounded by purpose, propelled by momentum, and inspired to soar higher than ever before.

During Adobe MAX, the world’s largest creativity conference, Adobe announced a new global initiative that expands the Adobe Digital Academy’s focus to equip next-generation learners and teachers with AI literacy, content creation and digital marketing skills to thrive in the modern workforce.  

DECA is one of seven partner organizations around the world selected to participate in the new global initiative. Through the partnership with Adobe, DECA members will learn creative and AI skills that will help them get ahead, and stay ahead, in today's job market. Adobe's new initiative helps DECA members build a competitive resume and learn the skills they need.

Montana DECA students made their mark on the international stage this week at the 2025 DECA International Career Development Conference (ICDC) in Orlando, Florida, where they competed among over 24,000 top-performing student leaders from across the globe.