DECA's Professional Learning Series provides
numerous opportunities for professional development
Competitive Events Training
Explore DECA Competitive Events
ROLE-PLAYS AND CASE STUDIES
DECA’s role-plays and case studies provide a student-centered engagement activity to help DECA members apply learning through problem-based activities that require creative solutions and practical outcomes. DECA’s role-plays and case studies challenge DECA members to demonstrate industry relevant knowledge and skills through performance indicators, while also developing important 21st Century Skills – creativity, collaboration, critical thinking and communications.
DECA’s Project Management Events require participants to use project management skills to initiate, plan, execute, monitor and control, and close a project. DECA advisors must be knowledgeable on these concepts to understand the framework of DECA’s Project Management Events and how it supports learning and achievement. It can help you as an advisor and your students as DECA members, as students in the classroom and in their work lives as they will be learning the same project management tools used by project managers.
INTEGRATED MARKETING CAMPAIGN
DECA’s Integrated Marketing Campaign Events provide an opportunity for the participants to demonstrate promotional knowledge and skills needed by marketing personnel. Participants in the Integrated Marketing Campaign Events will develop an integrated marketing campaign of no more than 45 days in length for a real event, product, or service, and present the campaign in a role-play situation to a prospective client/advertiser. DECA’s Integrated Marketing Campaign Events can be integrated into classroom instruction to provide context as students learn key performance indicators from instructional areas.
Explore DECA Across The Country
RECRUITMENT & RETENTION
Serving as an advisor in a community with extremely high free and reduced lunch rates, a majority of students working to support their family, and reaching children with generally over-programmed schedules is a challenge when recruiting and retaining DECA members. Consistently, Naugatuck High School (CT) has maintained a chapter of 100+ members. This session will offer ideas to those looking to revamp their recruitment and retention plans.
SOCIAL MEDIA IN THE CLASSROOM
Learn how to implement social media marketing into your curriculum with this educational unit designed to last four to six weeks. Materials will be provided.
USING DECA ROLE-PLAYS IN THE CLASSROOM
Participants will learn how to integrate DECA role-plays into their curriculum to emphasize weekly lessons that are performance indicator based. The benefits are two-fold: preparing students for role-play competition while supporting in-class learning. In addition, workshop participants will discover useful strategies to facilitate face-to-face and virtual role plays.
FACEBOOK | HYBRID RESOURCES TO HELP
Are you looking for new content, tools, case studies, and approaches to use in your virtual classroom? We will discuss some of the products and approaches we have built to help in these challenging times.
USING CANVAS TO COMMUNICATE VIRTUALLY WITH YOUR CHAPTER
Learn how to use Canvas to communicate to your chapter members virtually.
ON YOUR MARK, GET SET, GO SCHOOL-BASED ENTERPRISE
From inception to implementation, your DECA members can plan, fund, and manage a school-based enterprise. Learn how a teacher with a passion for student-led learning helped students start an SBE coffee shop with no school funding and how your students can become an SBE DECA ICDC finalist just like hers did. She will share how beginning marketing students learn industry-standard skills that prepare them for immediate employment along with tips, resources, and a Q&A time for all to share helpful hints.
THE MAKING OF A DECA ROLE-PLAY
Have you ever wondered where did that case study or role-play come from? There's a methodology behind the creation of DECA role-plays and case studies. Learn everything you need to know including instructional areas, performance indicators, levels of progression, inspirational sources and industry-validation.
TEACH STOCK MARKET GAME IN A HYBRID ENVIRONMENT
In this session Carolyn Quest, DECA Stock Market Game Coordinator will give an overview of the DECA Stock Market Game competition and highlight all the resources the SIFMA Foundation provides to teach personal finance in your remote or hybrid classroom, including accessing our Teacher Support Center (warehouse of instructional materials), Google Classroom, YouTube training videos and more!
NO COST CLASSROOM RESOURCES TO MAKE YOUR LIFE EASIER
MBA Research has several FREE and sponsored resources available to educators. Because of our partnerships with the Daniels Fund and Project Management Institute Educational Foundation (PMIEF), there are a variety of resources available for ethics through the Daniels Fund High School Ethics Initiative and for project management through the PMIEF Classroom Initiative. Come spend a few minutes learning more about these classroom resources and how to access them.
DECA VIRTUAL BUSINESS CHALLENGE | COMPETE, LEARN & APPLY
Learn about this engaging technological event, and the addition of a brand new Entrepreneurship VBC track! The DECA Virtual Business Challenge is an official DECA Competitive Event where participants use highly visual, online simulation applications to manage a business or their financial wealth. The event is free for high school DECA members. Students not only receive the benefit of competition experience, but simultaneously focus on numerous career cluster performance indicators that are applicable to real-world situations.
TRENDS ACROSS AMERICA | WHAT INDUSTRY SAYS STUDENTS NEED
MBA Research staff have been crisscrossing the country (pre-COVID-19) listening to business executives and learning about trends and issues that impact the workplace. This information is part of our research process that helps inform our MBA Research National Business Administration Standards. Join us at this session to learn first-hand who we’ve been talking to and what trends are making companies redesign the way work is organized. Participants will gain information about the skills needed for success in the workplace.
VIRTUAL CHAPTER ACTIVITIES & RECRUITMENT
In a Spring survey, when DECA members were asked what they valued most about their membership, two of the most common responses were — community and college/career preparation. Your DECA Executive Officers will share from their perspectives as members how to engage your members virtually throughout the year to create that sense of community. They'll discuss tips and tricks for virtual chapter meetings and how to excite members by promoting that DECA is more than just competition and conferences.
KICK OFF COMPETITION
Introducing competitive events can be overwhelming- find out some effective tips for incorporating competition into classroom instruction and kicking off the competition season!
DOING DECA FROM A DISTANCE
This session will introduce and demonstrate three distance learning tools: (1) Flipgrid and how it can be used to practice role-playing with your students. (2) Padlet and how it can be used to create timelines, planning and organizing on written projects. (3) GoFormative and how it can be used to help students prepare for the exams.
HOW TO BE A MODERN BRAND IN A WORLD OF CHANGE
Strong brands don’t go dark. They focus on useful innovation that will allow them to emerge even stronger than they were before this crisis. During this time, traditional marketing and communication may not be your primary weapon. So, we are considering the whole brand spectrum, from business strategies to marketing actions.
Chris from Barkley, an independent advertising and idea agency based in KC, with 400 partners across four offices (KC, Denver, NYC, Pittsburgh), will talk about branding and communications in the world of 2020. As an agency, Barkley is committed to understanding the modern consumers better than anyone else and builds modern brands to meet them. Clients include Planet Fitness, Dairy Queen, Delta Faucets, Big Brothers Big Sisters, and more.
WORKING WITH CHAPTER LEADERS VIA ZOOM
Discover how to transform your in-person chapter officer training and meetings into engaging virtual meetings with Zoom. Learn the top tips, tricks, apps and activities to maintain a sense of culture and community that will be critical for your chapter officers engagement and productivity this coming school year.
INNOVATION AND OVERCOMING VIRTUAL TEACHING CHALLENGES
Join this engaging session to learn more about leveraging design thinking and problem solving tools to overcome current teaching challenges. Discover how you can bring Intuit’s Design for Delight and virtual teaching technology tools directly into your classroom to use with students.
USING SLACK WITH YOUR DECA CHAPTER
Discover how to harness the power of Slack to bring your virtual chapter to life. With all of your communications and tools in one place, your members can receive key updates, engage in conversations, and collaborate on projects. Explore all of the features, learn tips and tricks, and gather ideas for how to implement Slack with your members.
TEACHING BUSINESS VIRTUALLY
Many teachers are looking for great digital curriculum that will easily transition from F2F to a virtual format and keep students working, learning, and engaged. As teachers and DECA, advisors we want to maintain rigor and meet state standards while at the same time keeping some normality to learning regardless of the platform. It is possible to do DECA, learn marketing, and meet all professional requirements by using the Integrated Marketing Campaign and Professional Selling Events for any introductory Marketing Class. These competitive events, along with their complementary resources can transform distance learning and seamlessly flow back to a face to face environment. Students will be excited to turn in work and determined to make the most of their digital learning and DECA experience.